In two previous posts, I talked about “Whiteboard” Jenny Dryerase and her 33 photos where she quit her job, blaming her co-worker, Spencer, who she said had bad breath and called her a “Hot Piece of Ass.” I said there were risks to making an accusation of sexual harassment in such a public way. And when Jenny was revealed as a hoax, I feared there might still be copycats inspired by this story seeking online revenge.
In writing these posts, I consulted with a friend who works in Human Resources. Of Jenny, my friend said “I would never hire her, but admire her creativity.” The irony is while I work in online marketing, I saw negative legal consequences. My friend in HR saw positive marketing ones.
What Can We Learn from Jenny Dryerase?
(There was a professional creative team behind Jenny (real name Elyse Porterfield), but I’ll refer to the hypothetical young woman here.) What brought so much attention to Jenny is her novel approach to a basic concept—quitting your job with flair and a touch of revenge. Everyone had a strong reaction and passed it on.
Now imagine if Jenny had followed up her 33 photos with another photo series that she used as a résumé? She’d be swimming in job offers.
While Jenny was how fake, how can someone real elicit that same kind of reaction?
Résumés Are Dead; Online Résumés Have Hit Middle Age
Once upon a time, the résumé was something new. Having one set you apart. In the late 90s and early 00s, online résumés spread among artists and Web developers. Today, we are probably due for another paradigm shift tothe social media résumé. Though good ideas, I’m not just talking about:
- Putting a link to your blog or LinkedIn profile on your résumé
- Communicating via Twitter with potential employers (just be aware of privacy implications)
- Having share buttons on your website
- Uploading supporting documents to SlideShare
I mean something that demonstrates, not just tells, your social media savvy that might go viral, like Jenny’s photos did.
Social Network Résumé
Imagine you run a mid-sized Web development shop and are looking for a social media person. One day, in the mail, a letter shows up saying: “Please accept this application for the position of Social Media Expert.” You’re intrigued because the only other content on the page are a QR Code and bit.ly link.
Both take you to a blog post specifically written for that job. The candidate (let’s say it’s Jenny Dryerase) shows the Facebook pages she’s set up and run, her Twitter feed and Wikipedia pages she’s edited.
Besides the text being impressive, embedded in the post is a YouTube video where Jenny creatively shows and tells more about her work related to your job opening, including her HootSuite settings and Google Alerts.
Below this video are video endorsements and recommendations from colleagues and managers.
At the bottom of the page, below a link to her Klout score, you find an RSS feed that shows all the @ comments over Twitter to Jenny, demonstrating she is well plugged in, interactive and influential.
Another link takes you to her Flickr account where, in Jenny fashion, she has a series of entertaining photos where she concludes her application for the position.
What Do You Think?
On one hand, such an application would be a lot to digest. Even in digital, hip, up-to-date shops we are still sometimes tied to the traditional application process. But if this came across your desk, what would you think? Would you be impressed or see it as a gimmick?
Or, turn it around: what would you do to apply for a job in social media that shows you are knowledgeable and innovative, and really know your way around the social media landscape?